Results

Amada America, Inc. (four divisions)
American divisions of world’s largest machine tool manufacturer (parent company headquartered in Japan)

• Strategized and developed trade publication ads, product catalogs, direct mail programs, press releases, and other promotional materials
• Designed and implemented complete marketing programs promoting several new product introductions across four different company divisions
• Produced highest response rates in history of company

Haeger, Inc.
American manufacturer of world’s leading specialized hydraulic hardware installation systems

• Completely revamped company’s identity, dramatically enhancing overall market awareness and brand equity
• Developed numerous promotional tools, including brochures, web pages, direct mail pieces, videos, trade show properties, trade publication advertisements, newsletters, and signage
• Instrumental in revenue increases in excess of 600% over a period of eight years

Wila, b.v.
High-end manufacturer of innovative tooling systems used for sheet metal fabrication, based in The Netherlands

• Successfully strategized a unique market position for client’s products within an already-crowded and commoditized U.S. marketplace
• Conceptualized, created, coordinated, and completed internationally- distributed video presentations, product brochures, and trade publication ads
• Designed and supervised construction of trade show properties to demonstrate product benefits and differentiation

Euromac, srl
Aggressive Italian manufacturer of high-value metal fabricating equipment for worldwide distribution

• Negotiated extensively with top management and key distributors to establish agreement on brand dynamics and solidify feature/benefit messaging
• Collaborated with Italian contractors in the production of still photos and video footage for use in internationally-distributed videos and brochures
• Played an instrumental role in skyrocketing sales growth of 600% over five years

Trialogic Research, Inc.
Medical research coordination company that empowers physicians to successfully conduct clinical studies

• Worked closely with CEO/Founder to perfect messaging to two stakeholder markets – physicians and pharmaceutical/biomedical companies
• Coordinated development of all-new, high-impact website
• Developed collateral pieces to support the efforts of field sales professionals

Regional Occupational Programs of California
Career and Technical Education division of the California State School System

• Collaborated with key leadership personnel to identify and measure a consumer perception problem regarding the veracity of client’s educational offerings
• Produced an extensive video product designed to serve as the keystone piece in client’s statewide rebranding effort
• Adopted a lead role in introducing the new video product to teachers, advisors, and administrators, and coordinated distribution to various ROP districts throughout California

Bluestone Lighting, Inc.
Importer and marketer of specialized LED-based portable lighting products

• Worked closely with company’s President and Director of Sales to evaluate potential vertical market segments
• Made recommendations for brand and product positioning, including budgeting and marketing program planning
• Directly managed the implementation of program, creating sales presentations, collateral pieces, testimonial videos, product names, product logos, packaging, and trade show displays

Heatron, Inc.
Industry leader in LED integration and application of thermal management technologies

• Collaborated with CEO and two division heads to clarify messaging
• Completely restructured the visual and messaging approach for trade show materials for both divisions
• Developed a coordinated series of direct mail pieces that used unique URLs to drive prospects to customized landing pages

SeQual, Inc.
Multi-national manufacturer of portable medical oxygen concentration devices

• Built a customized interactive cost justification spreadsheet and loaded it onto personalized memo sticks for promotional use by national sales team
• Created and manufactured point-of-purchase display units to create product awareness and response at the consumer level
• Produced a video user’s manual that was subsequently packaged with every device manufactured

San Diego Ballet
San Diego region’s premier professional ballet company

• Led an effort to elevate the community awareness and brand perception of The San Diego Ballet
• Strategized, designed, and produced a special 25th Anniversary Season Program, along with numerous print and electronic initiatives promoting individual shows
• Directly contributed to a revenue increase in excess of 30% over prior season

Kirinite.com
North American Master Distributor of innovative, multi-colored acrylic sheet products

• Collaborated with management to fully articulate the brand character and consumer appeal of Kirinite acrylic sheet material
• Strategized and developed an all-new Kirinite website designed to promote the product’s attributes, enhance legitimacy, and foster product sales in multiple channels
• Created and implemented a new strategy for capitalizing on trade show exhibitions to build awareness of the Kirinite brand in various vertical markets

Henne Røgeri, A/S
Danish creator and manufacturer of genuine smoked salmon treats for dogs

• Evaluated American pet food market and renamed client’s product from “Lakse Guf” to “Lakse Krønch” to accentuate premium import brand appeal
• Developed new product packaging, distributor recruiting materials, and trade show promotional properties
• Collaborated with manufacturer’s personnel in building national distribution network in U.S.

Bramin A/S
Danish manufacturer of high-quality Scandinavian furniture

• Created consumer-level promotional materials that were distributed worldwide
• Played a key role in developing and nurturing a global product distribution network
• Helped increase sales more than 400% in three years